Marketing

Program Objective

The purpose of the marketing major is to provide students with a fundamental understanding of the marketing process and how this process integrates with the other functional areas of business. Emphasis is placed on application of key strategic marketing concepts within various environments under various conditions. Students should appreciate the implications that marketing decisions have on a firm’s internal and external constituencies.

Learning Goals

• Graduates will have a knowledge of current marketing practices and concepts.
• Graduates will be able to apply strategic marketing concepts in a realistic or simulated environment.
• Graduates will be able to plan and evaluate systems for customer input before, during, and after production and distribution of a product or service.
• Graduates will be able to construct a coordinated marketing plan that shows the ability to assess the competitive environment and integrate all the marketing mix areas.
• Graduates will have developed a value structure to judge the implications of their marketing strategies on the internal and external constituencies of a firm.

Major Requirements

All marketing majors must take the following sequence of courses: