School of Mass Communication

DIRECTOR AND PROFESSOR: Sonya Forte Duhé, Ph.D., Office: 332 Communications/Music Complex
PROFESSORS: David M. Myers, Ph.D., Leslie G. Parr, Ph.D., J. Cathy Rogers, Ph.D., Robert A. Thomas, Ph.D.
ASSOCIATE PROFESSORS: S. L. Alexander, Ph.D.
ASSISTANT PROFESSOR: Valerie Andrews, M.J., Yolanda Cal, Ph.D., Mark Poepsel, Ph.D., David Zemmels, Ph.D.
VISITING PROFESSOR: Andrew Nelson, M.S.J.
INSTRUCTORS: Cheryl Dejoie-Lacabe, M.F.A., Michael Giusti, Lisa Martin, M.A.
PROFESSOR EMERITAS: A. L. Lorenz, Ph.D.

WEB PAGE: css.loyno.edu/masscomm

Mission

The School of Mass Communication educates students to have a critical understanding and comprehensive body of knowledge of the techniques, theories and social consequences of our complex national and global communications system. In our technologically intense fields in which method and form are major concerns, we educate students to become intellectual, artistic and ethical professional leaders in the rapidly changing information environment.

In the Jesuit tradition, we are committed to understanding and advancing social justice through service to our university, our communities and our disciplines. As scholars, staff, students, and alumni, we value the media as social instruments and are committed to the ethical integration and application of communication skills, knowledge and values in the interconnected and diverse world around us.

Structure of the School

The School of Mass Communication offers three areas of study: advertising, journalism, and public relations.

Each area has communication electives, a policy that reflects the convergence of media in our time. A journalism student might take courses in public relations or a public relations student might seek out a course in advertising to be better prepared for professional life.

All Mass Communication majors take a core of five communication courses: Introduction to Mass Communication, Communication Writing, Digital Communication, Mass Communication Theory and Research and Law of Mass Communication.

Also housed in the School of Mass Communication are the Center for Environmental Communication, the Shawn M. Donnelley Center for Nonprofit Communications and the Center for the Study of New Orleans.

The school is also home of the Loyola Chair for Environmental Communications, an endowed professorship whose purpose is to foster comprehension of the difficult process of communicating environmental issues to the public.

Facilities

The School of Mass Communication is housed in an impressive building specifically designed for its purpose. The school’s equipment is outstanding for an undergraduate Mass Communication program and represents a sizable investment. Because of the nature of the field, equipment is regularly updated.

All students have access to state-of-the-art, powerful graphic computers to work on design projects, photography and advertising and public relations campaigns. Students interested in advertising and public relations can work on projects for non-profit clients in the Shawn M. Donnelley Center for Nonprofit Communications.

Students work on The Wolf magazine and The Maroon newspaper in both print and online editions. Each year, a team of students is selected to compete in the American Advertising Federation's National Student Advertising Competition and the Public Relations Student Society's Bateman Competition.

Awards

Mass Communication students have achieved distinction in numerous national competitions. For example, a graduate won a 1998 Academy Award for the best short non-fiction film. One of our graduates was part of the team that won The Times-Picayune's first Pulitzer Prize, and several other graduates were part of the post-Katrina Pulitzer team. The ad team has won its district award in the American Advertising Federation Competition five out of the past eleven years and has also won the National Competition. In recent years, our public relations team has won the annual National Bateman Competition, the premier student public relations competition in the country, more times than any other university in the nation.

The Maroon, our student newspaper, continues to win a large number of awards at the Southeast Journalism Conference and from the Louisiana Press Association and the Society of Professional Journalists.

Internships

Students can obtain credit for supervised internships in any of the media or public relations/advertising agencies. Many media companies contact the School of Mass Communication for interns, and these openings are posted on the school's internship board and the school's website. Some students secure an internship on their own, and they can also receive credit provided the internship meets the standards set by the School of Mass Communication and they have taken the internship instruction class.

Professional and Academic Societies

The school holds memberships in the Association of Schools of Journalism and Mass Communication, the American Advertising Federation, the Public Relations Society of America, and the Society of Professional Journalists. Student organizations include Advertising Club; Kappa Tau Alpha, the national honor society in journalism and mass communication; Public Relations Student Society of America; and the Society of Professional Journalists.

Faculty

The makeup of the faculty reflects the philosophy of the school: a group of professors and instructors who combine advanced degrees with years of professional experience.

Curriculum

Total number of hours required: 120
Mass Communication hours required: 36

Required courses:

CMMN A100 Introduction to Mass Communication
CMMN A101 Communications Writing

CMMN A201 Digital Communication
CMMN A400 Mass Communication Theory and Research
CMMN A401 Law of Mass Communication

Sequences:

In addition to completing the core requirements, each student must complete a coherent sequence of courses established by the school for a particular communication field. Sequences include advertising, journalism, public relations and media studies.

Graduation Requirements:

Majors in Mass Communication must have a minimum 2.0 GPA in communication courses in order to graduate.

Minors in Mass Communication must have at least a 2.0 GPA in communication courses in order to graduate.

General Requirements:

Students must have at least a C in CMMN A101 before advancing in the School's curriculum.

Advertising

The advertising sequence at Loyola University New Orleans is perfect for students who want to channel their creative energy into dynamic and persuasive campaigns.  The program offers a strong foundation in research methods and copywriting as well as giving students hands on experience with innovative technology. Our advertising graduates are recognized by the industry for their sharp strategic minds and keen eye for design. Contact the sequence chair, Dr. Yolanda Cal, at ycal@loyno.edu for more information. 

The advertising sequence includes the following curriculum

Required core courses:

  • CMMN A260 Introduction to Layout & Design
  • CMMN A310 Advertising
  • CMMN A311 Advertising Copywriting
  • CMMN A314 Advertising Campaigns
12
Choose one of the following options:
CMMN A313 Advertising Media Planning 3
CMMN A360 Advanced Layout and Design 3
Chose one course from CMMN A402-A480:
CMMN Elective 3

Journalism

Loyola University New Orleans' journalism sequence is designed to educate students in the "how" and the "why" of the work of journalists. Students will learn basic skills, including question-asking, analysis of information, newswriting and reporting. They will also come to know and understand how American journalism has developed, the meaning of press freedom in the United States, and the social, political and ethical responsibilities they will have as journalists.

Curriculum

Required core courses:

  • CMMN A250 Beginning Reporting
  • CMMN A265 Photography
  • CMMN A350 Advanced Reporting
9
Choose two courses from the following options:
CMMN A251 News Editing 3
CMMN A260 Introduction to Layout & Design 3
CMMN A368 Photojournalism 3
CMMN A351 Advanced Editing 3
CMMN A354 Feature Writing 3
CMMN A355 Covering the Courts 3
CMMN A359 Advanced Journalism Lab 3
CMMN A360 Advanced Layout & Design 3
CMMN A369 Documentary Photography (S) 3
CMMN A371 Covering the Environmental Beat 3
Choose one course from the following options:
CMMN Elective 3
CMMN A403 Media & American Courts 3
CMMN A453 American Women Journalists 3
CMMN A455 Media and Gender 3
CMMN A474 Ethics of Mass Communication 3
CMMN A475 Environmental Communication 3
Choose one option from the following options:
CMMN A450 History of Journalism 3
CMMN A465 History of Photography 3

Media Studies

The Media Studies sequence provides students with a strong theoretical foundation in mass communication in preparation for graduate school. It will also be an avenue of study for those who want to have a solid foundation in the field but do not want to focus on one element of the school (i.e., advertising, journalism, or public relations).

Students in this sequence will take mass communication core courses, plus the basics in each of the three existing sequences, three CMMN A400 level (theory) courses, and one CMMN elective. Thus, the requirements will appear as follows:

The media studies curriculum includes the following curriculum:

Required core courses:

  • CMMN A100 – Intro to Mass Comm
  • CMMN A101 – Mass Comm Writing
  • CMMN A201 – Digital Comm
  • CMMN A400 – Mass Comm Theory & Research
  • CMMN A401 – Law of Mass Comm
15 hrs.
Media Studies sequence courses  
CMMN A250 – Beginning Reporting
CMMN A310 – Advertising
CMMN A316 – Public Relations
CMMN A400 level courses
CMMN elective

3 hrs.
3 hrs.
3 hrs.
9 hrs.
3 hrs.

Public Relations

Public relations is an excellent sequence for students who want to develop professional communication skills and the expertise needed to facilitate mutual understanding among groups and institutions. Loyola's program offers a strong foundation in media, internal and external relations. Graduates excel in roles within businesses, government, hospitals, education, non-profit and religious institutions. Contact the sequence chair, Dr. Cathy Rogers, at crogers@loyno.edu for more information.  

The public relations sequence includes the following curriculum

Required core courses:

  • CMMN A250 Beginning Reporting
  • CMMN A316 Public Relations
  • CMMN A317 Writing for Public Relations
  • CMMN A318 PR Cases & Campaigns
12
Choose one course from the following options:
CMMN A251 News Editing 3
CMMN A260 Introduction to Layout & Design 3
Choose one course from CMMN A402-A480:
CMMN Elective 3

Minors

Each Mass Communication major must also complete a minor, a set of courses in another field of study outside the school. Requirements for minors are specified elsewhere in this bulletin.

Bachelor of Arts - Mass Communication (example)

Freshman
 
F
S
Major
CMMN A100 — A101
3
3
Common Curriculum
 
9
9
Foreign Language
 
3
3
 
 
15
15
 
 
 
30
Sophomore
 
F
S
Major
CMMN A201
3
3
Minor
 
3
3
Common Curriculum
 
6
6
Adjunct/Electives
 
0
3
 
 
12
15
 
 
 
27
Junior
 
F
S
Major
CMMN A400, A401, (Sequence)
6
6
Minor
 
6
6
Common Curriculum
 
6
6
 
 
18
18
 
 
 
36
Senior
 
F
S
Major
 
6
3
Minor
 
3
3
Common Curriculum
 
3
3
Adjunct/Electives
 
3
3
 
 
15
12
   
 
27
TOTAL     120 hrs.

(View Common Curriculum Requirements.)

Limits

No more than 42 hours in Mass Communication courses may be counted toward the 120 hours required for the degree.

Only three hours of internship may be counted toward the 120 hours required for the degree.

No Mass Communication course offered in the Common Curriculum may be used to meet major requirements for a degree or to meet Common Curriculum requirements.

View Mass Communication Course Descriptions